When restaurant group L.E.Y.E wanted to create a cookbook, the biggest challenge was how to encompass their diverse brand.
Each of their restaurants has a different concept, and it was important to save every element of brand identity throughout the book. The goal was to give the consumer a sense of familiarity with each restaurant, all while encouraging them to try approachable recipes at home.
The details really helped it all come together. From the table of contents, which features a picture of each store and its cuisine, to fun facts scattered throughout the pages, cooking advice from chefs, as well as a personal message from the owner of L.E.Y.E, this concept really connects.